Park, Young-Hoon

Associate Professor

research

research and scholarship focus

  • Customer Relationship Management
  • Database Marketing
  • E-Commerce
  • Entertainment
  • Marketing-Operations Interfaces
  • Market Designs
  • Retailing
  • Services

affiliations

faculty appointment in

teaching

teaching focus

  • Customer Relationship Management
  • Marketing Metrics
  • Marketing Management
  • Marketing Research
  • Marketing Strategy
  • Pricing Management

background

educational background

  • Ph.D., (Marketing), The Wharton School, University of Pennsylvania, 2002
  • M.A., (Operations and Information Management), The Wharton School, University of Pennsylvania, 1997
  • M.S., (Management and Policy), Korea Advanced Institute of Science and Technology, Taejon, Korea, 1995
  • B.B.A., (Business Administration and Economics), Sogang University, Seoul, Korea, 1993

professional background

  • The Johnson School, Cornell University, Ithaca, NY
    • Assistant Professor of Marketing, July 2002 to Present
    • Acting Assistant Professor of Marketing, July 2001 to June 2002
  • The Wharton School, University of Pennsylvania, Philadelphia, PA
    • Lecturer of Marketing, July 1999 to June 2001

awards and distinctions

  • Johnson School, Cornell University
    • Nominee, Apple Teaching Award, 2007
    • Teaching Honors, 2001-02, 02-03, 03-04, 04-05, 05-06, 06-07
  • Wharton School, University of Pennsylvania
    • Penn Prize for Excellence in Teaching, 2000
    • Wharton Advisory Board Outstanding Teaching Award, 1999
    • Finalist, Graduate Student Association Council Teaching Award, 1999

featured in

publications

selected publications (listing in progress)

  • Park, Young-Hoon, Min Ding, and Vithala R. Rao (forthcoming), “Eliciting Preference for Complex Products: A Web-Based Upgrading Method,” Journal of Marketing Research.
  • Chan, Tat Y., Vrinda Kadiyali, and Young-Hoon Park (2007), “Willingness to Pay and Competition in Online Auctions,” Journal of Marketing Research, 44 (May), 324-333.
  • Bradlow, Eric T. and Young-Hoon Park (2007), “Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record Breaking Model,” Marketing Science, 26 (March-April), 218-229.
  • Gaur, Vishal and Young-Hoon Park (2007), “Asymmetric Consumer Learning and Inventory Competition,” Management Science, 53 (February), 227-240.
  • Ho, Teck-Hua, Young-Hoon Park, and Yong-Pin Zhou (2006), “Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Customer Lifetime Value,” Marketing Science, 25 (May-June), 260-277.
  • Park, Young-Hoon and Eric T. Bradlow (2005), “An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and How Much,” Journal of Marketing Research, 42 (November), 470-482.
  • Park, Young-Hoon and Peter S. Fader (2004), “Modeling Browsing Behavior at Multiple Websites,” Marketing Science, 23 (Summer), 280-303.