Anti-piracy campaigns and their political implications for school-aged youth, information literacy, and the changing dynamics of knowledge production

2007 Impact statement

abstract

This ongoing research project has investigated the transformation of copyright law for the digital age, particularly the development of technical copy protection strategies and their implications for authorship, technology, and cultural expression. The debate over these changes happens in obvious places such as the press and Congress, but it also occurs in quieter venues -- these anti-piracy campaigns being one such venue. Considering these materials not only offers insight into the copyright dispute itself, but raises questions about corporate intervention into classrooms, the role of third parties in the legal education of citizens, and the broader question of how and by whom the rules of digital society are being established.

submitted by

issue being addressed

To curb unauthorized downloading, the major film, music, and software corporations have developed public education campaigns aimed at children, extolling the virtues of copyright and the immorality of piracy. Some are curricular materials to be incorporated into K-12 classrooms. Through an examination of the materials themselves and through interviews with their designers, my research examines not only their characterization of copyright law, but their implicit claims about how, why, and by whom digital culture is produced, circulated, and consumed. These campaigns traffic in and perpetuate familiar notions of what copyright is for, how technology is meant to be used, and why culture is important, helping to structure the dynamics of cultural participation.

response

I have collected all of the major anti-piracy campaigns designed for classroom and K-12 school use; I have interviewed select representatives from the agencies sponsoring these campaigns and the companies that produced them. From an examination of the materials themselves and through inquiry with their sponsors, I have developed an argument about how they frame the law, the current controversies, and beneath that, ideas about children`s appropriate relationship to technology and culture.

impact assessment

The first article is nearly ready for publication. I have presented the work to a number of academic departments and conferences, and have received superb feedback. The nearly complete paper was awarded "Top Three Paper" in the Communication Law and Policy division of the International Communication Association (ICA).

academic priority area

topic description

Information Technology and Digital Society

funding source description

Hatch

department, unit, division

mission focus

From CALS annual faculty reporting. Imported on August 5, 2008