Participate in monthly television and radio morning news shows providing timely coastal education information to residents of the northern NY area.

In early 2006, NYSG’s Recreation/Tourism Specialist initiated a six-month pilot initiative with WWNY TV 7, a Fox affiliate in Watertown, to bring Sea Grant’s “message” to the morning masses. Airing during one of the highest rated TV blocks in the “wake-up hours,” the 6:30-7am stretch, featured topics have included clean & safe boating, invasive species, diving, the dune/river steward program, shoreline land issues, tourism, and marine safety. These monthly “chats”, potentially reach around 10,000 viewers in Jefferson and Northern Oswego Counties.

In early 2006, NYSG’s Recreation/Tourism Specialist initiated a six-month pilot initiative with WWNY TV 7, a Fox affiliate in Watertown, to bring Sea Grant’s “message” to the morning masses. Airing during one of the highest rated TV blocks in the “wake-up hours,” the 6:30-7am stretch, featured topics have included clean & safe boating, invasive species, diving, the dune/river steward program, shoreline land issues, tourism, and marine safety. These monthly “chats”, potentially reach around 10,000 viewers in Jefferson and Northern Oswego Counties.
WWNY Producer Jack Miller noted, “The interviews have exposed a large number of people to the wide variety of coastal issues being addressed by programming that New York Sea Grant organizes and participates in.” As a result of the pilot effort, WWNY renewed the series through 2006 and into 2007. Says Miller, “I look forward to working with Sea Grant on other topics in the coming months.”
After completing the WWNY TV interviews, a follow-up interview is conducted on WTNY Radio 790 AM to reinforce the key points of the TV discussion for drivers making their morning commute. NYSG’s 5-minute segment, now a regular feature, also airs during one of the shows highest rated times of the day, the 7:30-8 am slot.
The interviews conducted by WTNY Radio news Director Nathan Lehman and Morning Show Host George Neher are relaxed in nature and cover a great deal of information, often in a light-hearted manner that helps listeners remember “who to call” for information on everything from diving sites to invasive species.
Neher says the NYSG series has helped local listeners realize the value of their own backyard. “People are often not aware of the advantages of their own area. They vacation elsewhere so the Sea Grant series is good for sharing information about local coastal resources,” he says.

In early 2006, NYSG’s Recreation/Tourism Specialist initiated a six-month pilot initiative with WWNY TV 7, a Fox affiliate in Watertown, to bring Sea Grant’s “message” to the morning masses. Airing during one of the highest rated TV blocks in the “wake-up hours,” the 6:30-7am stretch, featured topics have included clean & safe boating, invasive species, diving, the dune/river steward program, shoreline land issues, tourism, and marine safety. These monthly “chats”, potentially reach around 10,000 viewers in Jefferson and Northern Oswego Counties.
WWNY Producer Jack Miller noted, “The interviews have exposed a large number of people to the wide variety of coastal issues being addressed by programming that New York Sea Grant organizes and participates in.” As a result of the pilot effort, WWNY renewed the series through 2006 and into 2007. Says Miller, “I look forward to working with Sea Grant on other topics in the coming months.”
After completing the WWNY TV interviews, a follow-up interview is conducted on WTNY Radio 790 AM to reinforce the key points of the TV discussion for drivers making their morning commute. NYSG’s 5-minute segment, now a regular feature, also airs during one of the shows highest rated times of the day, the 7:30-8 am slot.
The interviews conducted by WTNY Radio news Director Nathan Lehman and Morning Show Host George Neher are relaxed in nature and cover a great deal of information, often in a light-hearted manner that helps listeners remember “who to call” for information on everything from diving sites to invasive species.
Neher says the NYSG series has helped local listeners realize the value of their own backyard. “People are often not aware of the advantages of their own area. They vacation elsewhere so the Sea Grant series is good for sharing information about local coastal resources,” he says.