McLaughlin, Ed

Robert G. Tobin Professor of Marketing; Director, Undergraduate Program

My professional focus is on marketing generally and the marketing of food products specifically. I oversee a research staff of 6 professionals who also assist in my outreach to food industry companies and the general public. The Food Industry Management Program that I direct offers 15-20 executive education programs each year for the food industry. We also conduct research on the food system. Nearly half of my time is spent overseeing the Undergraduate Buiness Program, the largest major (700+ students) at Cornell.

research

research and scholarship focus

My research focuses on the activities that support and relate to the marketing of food products. This might be new product development, industry structure, efficiency issues and consumer behavior.

primary investigator of

CASE STUDY OF LOCAL FOOD SYSTEMS IN NEW YORK STATE | Research Grant

research areas

applied economics | collaborative research area (CALS)
food system and/or policy | collaborative research area (CALS)
international | Research Area

submitted impact statement

Designing research and extension programs to improve firm performance and profitability and to improve consumer welfare in food marketing and distribution | 2007 Impact statement
Designing research and extension programs to improve firm performance and profitability and to improve consumer welfare in food marketing and distribution | 2006 Impact statement
Five executive education programs for the dairy industry | 2004 Impact statement

affiliations

teaching

teaching focus

I teach the large enrollment introductory marketing course (AEM 240) with approximately 500+ students.

teaches

AEM 2400 - Marketing (MWF 10:10:AM-11:00:AM) | fall 2009 class
AEM 4970 - Individual Study in Applied Economics and Management (TBA -) | fall 2009 class
AEM 4980 - Supervised Teaching Experience (TBA -) | fall 2009 class
AEM 4990 - Undergraduate Research (TBA -) | fall 2009 class
AEM 7000 - Individual Study in Applied Economics and Management (TBA -) | fall 2009 class
AEM 7900 - Graduate-Level Thesis Research (TBA -) | fall 2009 class
AEM 8900 - Master's Level Thesis Research (TBA -) | fall 2009 class
AEM 9900 - Doctoral-Level Thesis Research (TBA -) | fall 2009 class
AEM 4970 - Individual Study in Applied Economics and Management (TBA -) | spring 2009 class
AEM 4990 - Undergraduate Research (TBA -) | spring 2009 class
AEM 7900 - Graduate-Level Thesis Research (TBA -) | spring 2009 class
AEM 8900 - Master's Level Thesis Research (TBA -) | spring 2009 class
AEM 9900 - Doctoral-Level Thesis Research (TBA -) | spring 2009 class
AEM 2400 - Marketing (MWF 10:10:AM-11:00:AM) | fall 2008 class

service

outreach focus

My extension/outreach effort is directed largely at working to improve the knowledge base of food companies, in New York and around the world, and to inform consumers.

current professional activities

Nijenrode University, The Netherlands School of Business
Nitra Economic Institute, Slovakia

background

educational background

Ph.D., Michigan State University, 1983
M.S., University of Vermont, 1977
B.S., St. Lawrence University, 1970

awards and distinctions

• Stephen Weiss Presidential Award for Distinguished Teaching 2007
• SUNY Chancellor's Award for Excellence in Teaching, 1998
• Presidential Award for Excellence in Research Communication (with John Park), Food Distribution Research Society, 1998
• AAEA Distinguished Undergraduate Teaching Award, 1993
• Professor of Merit–Outstanding Professor, College of Agriculture and Life Sciences, 1988

featured in

Cornell helps Indian marketing experts boost their country's fledgling food industry | Cornell Chronicle feature

publications

selected publications (listing in progress)

Simon, D.H., M.I. Gómez, E.W. McLaughlin, and D.R. Wittink. “Employee Attitudes, Customer Satisfaction, and Sales Performance: Assessing the Linkages in US Grocery Stores” In press, Journal of Managerial and Decision Economics.

Gómez, M.I, V.R. Rao and E.W. McLaughlin. 2007. “Depth and Allocation of Trade Promotions: Evidence from the US Supermarket Industry.” Journal of Marketing Research, Vol. 44 Issue 3, p. 410-
424.

Gupta, S., E.W. McLaughlin and M.I. Gómez. 2007. “Guest Satisfaction and Restaurant Performance,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 48, No. 3, 284-298.

McLaughlin, E. W. 2004. The dynamics of fresh fruit and vegetable pricing in the supermarket channel. Preventive Medicine, vol. 39S2: 81-87.

Gomez, M. I., Rao, V. R., McLaughlin, E. W. 2004. Depth and allocation of trade promotions: Evidence from the US supermarket industry. Proceedings from the European Association of Agricultural Economists, Paris, France, May.

Gomez, Miguel, Edward W. McLaughlin, and Dick R. Wittink. Forthcoming. Customer satisfaction and retail sales performance: An empirical investigation. Journal of Retailing.

Perosio, Debra J., Edward W. McLaughlin, and Sandra Cuellar. 2003. A menu of opportunity: Produce in the foodservice industry. Newark, DE: Produce Marketing Association.

Sirohi, Niren, Edward W. McLaughlin, and Dick R. Wittink. 1998. A model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of Retailing 74(2): 223-45.

Park, J. L., and E. W. McLaughlin. 1998. New developments in grocery manufacturer and distributor marketing programs: A survey of U.S. wholesalers and retailers. Journal of Food Distribution Research 29:15-23.

McLaughlin, Edward W., Debra J. Perosio, and John L. Park. 1998. Retail logistics and merchandising in the USA: Current status and requirements in the Year 2000. International Journal of Retail and Distribution Management 26(2):97-105.

McLaughlin, Edward W., and Vithala R. Rao. 1991. Decision criteria for new product acceptance and success: The role of the trade buyer. Westport, CT: Greenwood Publishing.

Keywords: business / marketing, customer satisfaction, DUS, food marketing, food retailing, management teaching, manufacturer-retailer relationships, tobin prof.