Hawkes, Gerard Francis
Senior Extension Associate
My work involves analyzing the food marketing and distribution industries in the U.S. and around the world to understand the economics, opportunities, and threats impacting the safe delivery of food to consumers. This knowledge is extended to industry audiences ranging from front line level managers to senior executives in companies and organizations operating throughout the food system. The goal of this outreach is to improve food distribution efficiency through the sharing of best practices, thereby reducing the cost while increasing the quantity and quality of food available to consumers.
research
research and scholarship focus
My focus is applied research regarding current or looming food industry issues. The results of these projects is output that food industry practitioners and managers can use to directly improve their practices or operations. In recent years research topics have included customer relationship marketing, category management, and diversion.
research areas
- applied economics | collaborative research area (CALS)
- food system and/or policy | collaborative research area (CALS)
submitted impact statement
- Increasing food-distribution efficiency through management development | 2007 Impact statement
- Increasing food-distribution efficiency through management development | 2006 Impact statement
- Increasing food-distribution efficiency by improving skill sets and knowledge base of food industry managers and executives | 2005 Impact statement
- Professional and executive education programs for the food industry | 2004 Impact statement
affiliations
academic staff in
- Applied Economics and Management (AEM) | Cornell department
teaching
teaches
- AEM 4430 - Food-Industry Strategy (M 07:30:PM-09:25:PM) | fall 2009 class
- AEM 4970 - Individual Study in Applied Economics and Management (TBA -) | spring 2009 class
service
outreach focus
My outreach focus is on the challenges facing food industry practitioners and managers. Most of my contact with these audiences is through executive education programs.
current professional activities
- Director (and Associate Director), Food Industry Management Distance Education Program, 1995-2002
- Instructor and former director, International Food Executive Programs
- Instructor, Cornell Food Executive Program
- Faculty representative, Workforce Planning Procurement Review Committee, Cornell University, 2003-present
- Member, Academic Diversity Committee, College of Agriculture and Life Sciences, Cornell University, 2003-present
- Chair, Campus Store Advisory Committee, Cornell University Employee Assembly, 1998 to 2003
background
featured in
- Cornell helps Indian marketing experts boost their country's fledgling food industry | Cornell Chronicle feature
publications
selected publications (listing in progress)
- Hawkes, Gerard F. 2003. Customer Relationship Marketing (CRM) in the U.S. Supermarket Industry: Current Status and Prospects. AEM Extension Bulletin EB 2003-02.
- Rao, V. R., E. W. McLaughlin, and G. F. Hawkes. 1995. Supermarket buyer evaluations of hypothetical new products: An empirical analysis. Agribusiness: An International Journal 11(1):21-33.
- McLaughlin, E.W., and G. F. Hawkes. 1994. Category management: Current status and future outlook. ARME Extension Bulletin 94-28.
linked articles
- A 'gold rush' of international food manufacturers and retailers has led to growing pains in India | Cornell Chronicle feature
Keywords: executive education, food distribution, food distribution and marketing, food industry, food industry management, food marketing, grocery manufacturing, grocery retailing, international, management development, supermarkets